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3107 BRS
On January 25, 2019, Nike reopened the doors where it all began, Blue Ribbon Sports in Santa Monica, CA. This capsule honored that first location blending heritage and innovation.
A tribute not just to a place, but to a beginning. – Nods to the past were woven throughout with the Cortez as it’s foundation: Nike’s iconic orange, the original BRS logos, “1 of 3107” marking each pair of the 3107 pairs. The shoe box also echoed the spirit of the ’70s and it’s original construction. Color + Material Design: Jae Lyu // Graphic Design: Frank Brittain
A tribute not just to a place, but to a beginning. – Nods to the past were woven throughout with the Cortez as it’s foundation: Nike’s iconic orange, the original BRS logos, “1 of 3107” marking each pair of the 3107 pairs. The shoe box also echoed the spirit of the ’70s and it’s original construction. Color + Material Design: Jae Lyu // Graphic Design: Frank Brittain
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