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2019 Day of the Dead
Telling a visual story in the celebration of life, death and the journey to the afterlife of our loved ones.
Remembering those before us through community and celebration.
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The Nike Cortez “El Altar” nods to color and graphics found on traditional altars or ‘ofrendas’ for those that have passed.
The Air Max 95 “La Catrina” represents the new journey in the afterlife, and the duality of both the tradition and origins of the Air Max 95s human anatomy-inspired design lines
The Air Force 1 Low “La Calaca” draws from the iconic sugar skull offerings, their graphic motifs and festive color.
All 3 models have discovery reflective patterns that tie the capsule together.
Color Design: Jae Lyu // Material Design: Chris Munar // Graphic Design: Frank Brittain
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