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JDI Collection

A gender neutral apparel collection tailored for the Asia Pacific market, informed by the rising cultural return of Y2K. Futuristic optimism and early consumer tech influence this new subversive aesthetic. –
Drawing from Nike’s early 2000s icons, this execution pairs bubble-like lines and cyber-inspired typography with digitized backdrops and liquid chrome illusions.
AP Color Design: Forest Kell // AP Graphic Design: Chad Mann
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