.png)
.png)
CMF Design Director with 20+ years of cross-industry expertise spanning consumer electronics, footwear, apparel, softgoods, housewares and trend forecasting. I specialize in translating cultural insights and consumer signals into differentiated color, material, and finish strategies that elevate product and drive brand identity.
My work lives at the intersection of technical rigor and creative vision through coatings, surface finish development, seasonal palette creation, raw material specification, and CMF systems that scale across global supply chains. Munsell-tested, production-fluent, and comfortable leading R&D explorations and navigating vendor networks across Asia and beyond.
At Nike, I spent 12 years leading CMF across North America and Asia Pacific, building teams, directing cross-category storytelling, and accelerating speed-to-market. At Belkin, I built a CMF design team and created custom coatings and material solutions for consumer tech. At Misaine, I led surface and finish design for ceramic and plastic tabletop products for a global coffeehouse brand. Today, through Deciipher Studios, I research emerging CMF trends, translating material innovation and cultural shifts into strategic direction for product teams and contract editorial for WGSN.
Deep cross-functional fluency across design, merchandising, development, and global manufacturing. A track record of CMF solutions that balance creative ambition with supply chain reality.
Open to Senior CMF Design and CMF Director consulting roles in consumer tech, wearables, sportswear, housewares, beauty, and automotive.